Manak Mahotsav 2025: Celebrating Quality and Consumer Awareness at IMS NOIDA

“Think Quality, Think ISI” Spreading Awareness through Stories and Voices

IMS Noida, in collaboration with the Bureau of Indian Standards (BIS), Noida Branch, organized a remarkable celebration Manak Mahotsav 2025. The event was a perfect blend of creativity and consciousness, where students came together to spread awareness about consumer safety and product standards through the engaging medium of a podcast.

The students, with great enthusiasm, used the power of storytelling to educate listeners about the importance of checking the ISI Mark before purchasing any product. Through their expressive narratives and poetic slogans, they beautifully conveyed how quality assurance isn’t just a formality  it’s a promise of safety and trust.

The Voices of Awareness: Four Speakers, Four Stories, One Message Each of the four speakers narrated a unique story, weaving together creativity and awareness:

 Speaker 1: The Pressure Cooker of Trust

The first speaker emphasized why every consumer must look for the ISI mark when purchasing a pressure cooker. With a catchy and poetic tagline, they summed up the essence of safety:

“Chinta ki kya baat, bharosa hai saath,

ISI mark wala cooker — suraksha ka raaz!”

(Why worry, when trust is by your side — an ISI-marked cooker holds the secret of safety!)

 Speaker 2: The Safe Cylinder – Symbol of Reliable Living

The second speaker drew attention to the importance of checking the ISI mark on LPG cylinders, explaining how this small habit can ensure a family’s safety. Their rhythmic slogan added a spark of motivation:

“Surakshit jeevan, muskurata parivaar,

ISI – bharose ka vyapaar!”

(A safe life, a smiling family — ISI, the trade of trust!)

 Speaker 3: The Hallmark of Purity

The third speaker shifted focus to the jewellery sector, highlighting the significance of Hallmark certification while buying gold. Their poetic lines beautifully reflected authenticity and purity:

“Har gehna bole — main hoon asli,

Hallmark se mile pehchaan asli!”

(Every ornament says, “I’m the real one,”

Hallmark gives me my true identity!)

 Speaker 4: The Helmet of Safety and Style

The final speaker took the discussion to the roads, reminding everyone that wearing a helmet with an ISI mark isn’t just about obeying rules it’s about valuing life. Their creative slogan brought a smile and a sense of responsibility together:

“Suraksha ka style, ISI Smile!

Har ride pe bharosa, har mile pe style!”

(Safety in style, with an ISI Smile — trust on every ride, style on every mile!)

A Celebration Beyond Words

The event was more than just a podcast — it was a movement towards responsible consumerism. The students of IMS Noida showcased how awareness can be spread not just through lectures or posters, but through stories, creativity, and emotion.

Through Manak Mahotsav 2025, IMS Noida and BIS together reminded the youth that quality standards are the backbone of a safe and progressive nation. Every product marked with ISI or Hallmark is not just a certified item — it’s a commitment to excellence, safety, and trust.

Manak Mahotsav 2025 truly reflected the spirit of “Jagruk Grahak, Surakshit Bharat.” The young voices of IMS Noida proved that awareness is the first step towards empowerment, and that a simple mark — ISI — can make all the difference.

BY: JIYA SHARMA