Sehat Sahi Laabh Kai: Nutrition in Action

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 Sehat Sahi Laabh Kai: How Poshan Utsav’25 Turned Nutrition Awareness into Action


Nutrition and wellness took center stage during Poshan Utsav’25 — a month-long celebration organized by Salaam Namaste Community Radio (A Unit of IMS Noida) in collaboration with SMART NGO.

Running from September 17 to October 16, the campaign beautifully showed how community media can make a real impact on public health.

As part of the ongoing health awareness initiative “Sehat Sahi Laabh Kai,” Poshan Utsav’25 used the power of Public Service Advertisements (PSAs) and Podcast Interviews to spread easy, practical, and positive messages about good nutrition and healthy living.



🎧 The Power of the PSA: Small Messages, Big Impact

Community Radio connects directly with people — making it the perfect platform to share meaningful health information in a friendly way.

During Poshan Utsav’25, short and engaging PSA messages became the heart of the campaign. They turned expert advice into simple, easy-to-follow tips that listeners could use in their daily lives.


These PSAs focused on key themes such as:

🥗 Fighting Obesity: Sharing simple ways to reduce sugar and oil, choose healthier cooking styles, and stay active every day.

🍎 “Poshan Bhi Padhai Bhi”: Explaining how a healthy diet helps children perform better in studies by improving focus and energy.

🧘‍♀️ Mindful Eating: Encouraging listeners to slow down, enjoy their food, and eat with awareness instead of rushing through meals.

These short spots aired regularly, helping the community remember and practice the lessons shared. Over time, these small steps started shaping healthier lifestyles and habits — the true spirit of “Sehat Sahi Laabh Kai.”





🎙️ Spotlight on Nutri-Entrepreneurs: Stories That Inspire

The campaign also shone a spotlight on real changemakers through Podcast Interviews under the theme “Nutri-Entrepreneurs.”

These conversations introduced listeners to inspiring individuals who are making healthy food and wellness more accessible to everyone.

The podcasts focused on:

💡 Innovation in Nutrition: Featuring entrepreneurs who launched healthy food startups, developed affordable nutrition products, or used technology to promote wellness.

👩‍🎓 Inspiring Young Minds: Motivating students and youth to explore Nutri-Entrepreneurship as a career — especially in areas like Women’s Health and Sustainable Nutrition (for example, Ek Ped Maa ke Naam).

📚 Expert Knowledge: Featuring professionals who explained the benefits of millets, balanced diets, and sustainable food systems in simple, practical language.

Through these inspiring stories, the Sehat Sahi Laabh Kai campaign connected listeners with real examples of innovation, determination, and care — showing that nutrition can also be a path to empowerment and entrepreneurship.




🌱 Building a Healthier, Happier Tomorrow

With its creative mix of PSAs and Podcasts, Poshan Utsav’25 proved that media can do more than inform — it can transform.

By combining national nutrition goals with local voices, Salaam Namaste Community Radio and SMART NGO turned health awareness into real community action.

The campaign left behind a clear message: when people listen, learn, and act together, we build a stronger and healthier future for all.

That’s the true meaning of “Sehat Sahi Laabh Kai.”

          

                     ✍️ By Nisha Jha

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